Watch this episode on YouTube In this episode of The Intangible Brand, Jerry and guest host Jill Davis sit down with Eddie Staley, Chief Innovation Officer, and Kristen Herndon, Director of Client Experience at WithersRavenel, an employee-owned engineering and consulting firm built around the idea that when employees think and act like owners, clients feel the difference. Eddie and Kristen share how WithersRavenel connects culture, innovation, and client experience to deliver measurable impac...
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Watch this episode on YouTube In this episode of The Intangible Brand, Jerry and guest host Jill Davis sit down with Eddie Staley, Chief Innovation Officer, and Kristen Herndon, Director of Client Experience at WithersRavenel, an employee-owned engineering and consulting firm built around the idea that when employees think and act like owners, clients feel the difference. Eddie and Kristen share how WithersRavenel connects culture, innovation, and client experience to deliver measurable impac...
Ep 3 – How a Brand Can Be Reborn Without Losing Its Soul | Jeffrey Taub
The Intangible Brand
34 minutes
3 months ago
Ep 3 – How a Brand Can Be Reborn Without Losing Its Soul | Jeffrey Taub
How do you lead a total brand transformation without losing what makes your firm… your firm? In this episode, Jeffrey Taub, FSMPS, CPSM, and SVP of Corporate Marketing at AKRF, shares the inside story of rebranding a legacy company. From internal alignment to messaging strategy, Jeff walks us through the belief systems and processes that enabled a values-driven rebrand. You’ll hear: Leading a full rebrand of AKRF to unify messaging and identity. (01:00)Using internal research and discovery to...
The Intangible Brand
Watch this episode on YouTube In this episode of The Intangible Brand, Jerry and guest host Jill Davis sit down with Eddie Staley, Chief Innovation Officer, and Kristen Herndon, Director of Client Experience at WithersRavenel, an employee-owned engineering and consulting firm built around the idea that when employees think and act like owners, clients feel the difference. Eddie and Kristen share how WithersRavenel connects culture, innovation, and client experience to deliver measurable impac...
