Alex Harris on Building Partnerships That Drive Revenue and Mutual Benefit

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/0a/24/e0/0a24e069-be89-8803-9473-749de136c5f7/mza_9283171363974381933.jpg/600x600bb.jpg

The Insurance Growth Lab

Callan Harrington

125 episodes

3 days ago

Host Callan Harrington dives into the strategies, decisions, and lessons that have shaped the careers of top marketing and growth leaders in the insurance industry. From bold moves to costly mistakes, each episode uncovers real-world insights that listeners can apply to accelerate growth in their own businesses.

All content for The Insurance Growth Lab is the property of Callan Harrington and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Careers

Alex Harris on Building Partnerships That Drive Revenue and Mutual Benefit

The Insurance Growth Lab

41 minutes

3 weeks ago

Alex Harris on Building Partnerships That Drive Revenue and Mutual Benefit

Callan Harrington sits down with Alex Harris, co-founder of Fiat Growth and Fiat Ventures, to unpack how great partnerships actually drive growth. Alex shares the story of bringing together two major players in insurance, Lemonade and Bestow, and transforming that collaboration into a revenue engine, not just a press release.

He explains how journey mapping, trigger-based campaigns, and data-driven targeting helped unlock meaningful customer adoption. Along the way, Alex opens up about his viral marketing roots and what the future of partnerships looks like in an AI-driven world.

Key topics covered:

[00:00] Intro

[03:42] Viral video breakthrough

[08:20] Full circle moment with Chime

[14:19] Building Fiat Growth

[17:56] Partnership strategy for Lemonade and Bestow

[24:43] Driving real revenue from partnerships

[26:02] Customer journey mapping for success

[28:29] Life cycle marketing tactics and triggers

[32:51] AI tools transforming services business

[35:02] Target pregnancy prediction data story
[37:34] Embracing AI without losing human connection
[39:37] Events becoming more important than ever
[40:22] Advice to younger self

Connect with Alex Harris on LinkedIn: https://www.linkedin.com/in/alexharrisjdmba/

Learn more about Fiat Growth: https://www.fiatgrowth.com/

Subscribe to The Insurance Growth Lab for more tactical growth strategies from insurance industry leaders. New episodes every week.