For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation.
Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America.
Each episode arms you with practical tools and elite insights so you can:
- Accelerate organic growth without confusion, chaos, or cold-calling
- Increase margins through smarter marketing and streamlined operations
- Engineer a peak valuation using models proven to boost your exit payday
You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community.
No fluff. No filler. Just what works.
Don’t just grow your agency. Engineer its future.
All content for The Insura-Preneur Podcast is the property of Michael Jans and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation.
Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America.
Each episode arms you with practical tools and elite insights so you can:
- Accelerate organic growth without confusion, chaos, or cold-calling
- Increase margins through smarter marketing and streamlined operations
- Engineer a peak valuation using models proven to boost your exit payday
You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community.
No fluff. No filler. Just what works.
Don’t just grow your agency. Engineer its future.
Marketing in the Messy Middle — How to Win the Modern Buyer (and Grow Your Agency Faster)
The Insura-Preneur Podcast
40 minutes
2 weeks ago
Marketing in the Messy Middle — How to Win the Modern Buyer (and Grow Your Agency Faster)
The buyer’s journey isn’t a funnel anymore — it’s chaos. Google calls it the Messy Middle… and they’ve got the data to prove it.
In this episode, Michael Jans breaks down Google’s landmark behavioral-science study Decoding Decisions — and shows independent insurance agencies how to use the six psychological biases that actually drive buying behavior:
✅ Social Proof
✅ Authority
✅ Scarcity
✅ Power of Now
✅ Power of Free
✅ Category Heuristics
You’ll learn how to stack these triggers, eliminate friction, and meet buyers where they loop — on LinkedIn, email, podcasts, and beyond.
Plus, Michael connects the dots between the Messy Middle and the coming AI revolution that will reshape how agencies attract, convert, and retain clients.
🎯 Funnels are linear. The customer journey isn’t.
🎧 Listen now and get the science behind your next big growth leap.
The Insura-Preneur Podcast
For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation.
Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America.
Each episode arms you with practical tools and elite insights so you can:
- Accelerate organic growth without confusion, chaos, or cold-calling
- Increase margins through smarter marketing and streamlined operations
- Engineer a peak valuation using models proven to boost your exit payday
You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community.
No fluff. No filler. Just what works.
Don’t just grow your agency. Engineer its future.
