Exciting news: The Humphrey Group has been acquired by Humance!
In this special episode of The Inspire Podcast, Bart Egnal speaks with Bernard Letendre, Managing Partner, Ontario and Western Canada at Humance, about the story behind this decision and the journey that led him there.
Bernard shares his remarkable career path from practicing law to leading major divisions in Canada’s financial services industry, to joining Humance and becoming the architect behind its acquisition of The Humphrey Group. Along the way, he reflects on lessons learned about taking risks, creating opportunities rather than waiting for them, and pursuing growth with purpose.
He also draws powerful parallels between leadership and his lifelong practice of judo, where discipline, humility, and mutual benefit are essential to success.
Bart and Bernard close with an inside look at how the merger came to be after a year of conversation and a shared vision for growth, and how it will set both organizations up to continue serving their clients in existing and new ways.
Whether you’re navigating your own career transitions or leading through change, this conversation offers powerful insights on creating your own opportunities, embracing non-linear growth, and finding strength in partnership.
Show Notes:
00:14 Show intro
00:48 Welcoming Bernard
01:14 Special announcement
02:05 "Humance" meaning
02:29 Judo and its importance
04:40 How Bernard began his career
05:01 Law and the law of electronic surveillance
05:34 Wife: "law made you less fun to be around"
06:47 Joined IG
07:06 Taking a 100% commission job
07:53 Making cold-calls to the bar phonebook
08:35 Finding opportunities in the new job
08:40 Officer training in the military
09:05 Good at management
10:19 Changing career paths regularly
10:36 Switching to Standard Life
11:21 Standard life
12:05 2009 Financial crisis - lost job
12:14 Landing at Manulife
12:36 Should you take a step down in your career?
13:01 Building a biz plan for private wealth at Manulife
13:44 Manulife tapped him to run his business plan
14:54 Advice for people who are ambitious with their careers
15:08 Don't wait for opportunity, come up with ways of creating value
15:36 Congrats, you have employment now figure out your job
16:50 How the Pandemic transformed his life
17:53 cert in organizational coaching
20:59 Why he made the leap to Humance
22:38 Long-term thinking
22:45 Doing is big "act" before it was too late
24:16 Advice: A career does not have to be linear
25:13 Not having a rigid mind
25:36 The final act: Humance
27:05 His Biz plan for expanding Humance outside the Quebec market
28:48 How Bernard reached out to Bart
31:17 Mutual benefit in Judo
33:41 Thank yous and wrap up
34:02 Outro
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Exciting news: The Humphrey Group has been acquired by Humance!
In this special episode of The Inspire Podcast, Bart Egnal speaks with Bernard Letendre, Managing Partner, Ontario and Western Canada at Humance, about the story behind this decision and the journey that led him there.
Bernard shares his remarkable career path from practicing law to leading major divisions in Canada’s financial services industry, to joining Humance and becoming the architect behind its acquisition of The Humphrey Group. Along the way, he reflects on lessons learned about taking risks, creating opportunities rather than waiting for them, and pursuing growth with purpose.
He also draws powerful parallels between leadership and his lifelong practice of judo, where discipline, humility, and mutual benefit are essential to success.
Bart and Bernard close with an inside look at how the merger came to be after a year of conversation and a shared vision for growth, and how it will set both organizations up to continue serving their clients in existing and new ways.
Whether you’re navigating your own career transitions or leading through change, this conversation offers powerful insights on creating your own opportunities, embracing non-linear growth, and finding strength in partnership.
Show Notes:
00:14 Show intro
00:48 Welcoming Bernard
01:14 Special announcement
02:05 "Humance" meaning
02:29 Judo and its importance
04:40 How Bernard began his career
05:01 Law and the law of electronic surveillance
05:34 Wife: "law made you less fun to be around"
06:47 Joined IG
07:06 Taking a 100% commission job
07:53 Making cold-calls to the bar phonebook
08:35 Finding opportunities in the new job
08:40 Officer training in the military
09:05 Good at management
10:19 Changing career paths regularly
10:36 Switching to Standard Life
11:21 Standard life
12:05 2009 Financial crisis - lost job
12:14 Landing at Manulife
12:36 Should you take a step down in your career?
13:01 Building a biz plan for private wealth at Manulife
13:44 Manulife tapped him to run his business plan
14:54 Advice for people who are ambitious with their careers
15:08 Don't wait for opportunity, come up with ways of creating value
15:36 Congrats, you have employment now figure out your job
16:50 How the Pandemic transformed his life
17:53 cert in organizational coaching
20:59 Why he made the leap to Humance
22:38 Long-term thinking
22:45 Doing is big "act" before it was too late
24:16 Advice: A career does not have to be linear
25:13 Not having a rigid mind
25:36 The final act: Humance
27:05 His Biz plan for expanding Humance outside the Quebec market
28:48 How Bernard reached out to Bart
31:17 Mutual benefit in Judo
33:41 Thank yous and wrap up
34:02 Outro
S6 E17: What Leaders can and should Learn from Great Marketers with Nathan Yeung
The Inspire Podcast
33 minutes 41 seconds
11 months ago
S6 E17: What Leaders can and should Learn from Great Marketers with Nathan Yeung
What do leadership and marketing have in common? In this episode of The Inspire Podcast, Bart sits down with renowned marketing expert Nathan Yeung to uncover surprising parallels between these two disciplines. Nathan talks about why "customers are lazy", shares a powerful 3-step process for building trust that's at the heart of marketing effectiveness, and reveals how leaders can adopt marketing strategies to inspire and connect with their audiences effectively.
Through relatable anecdotes and real-world marketing examples, Nathan discusses the importance of crafting messages that resonate, when leaders should embrace a marketer’s mindset—and when they shouldn’t—and why big company messages often fall flat in leadership contexts. He also shares practical tips for communicating effectively, no matter your leadership role.
Show Notes:
00:27 Show intro
01:07 Introducing Nathan
02:03 Reaching consumers
02:55 Nathan's background and how he got into consumer trust
03:26 Marketing has a function that hasn't been very structured
04:08 Is "best in class" hearsay?
04:51 What works - consumer psychology
05:06 Writing a book is hard
05:41 We are just lazy
05:54 We are naturally averse to dealing with friction
06:26 We only support things we inherently believe
07:12 People don't know why the "trust"
08:49 Bart talks about the curse of knowledge
09:21 The trust triangle
09:56 Defining the trust triangle
10:37 Pseudo logic in marketing
10:48 It's not logic - it's a shortcut
11:32 Don't trust strangers? vs Uber or Lyft?
13:38 Factors in building trust
15:43 Authenticity
18:29 Patagonia example
19:14 If you're not going to live up to your stated values, better not have them in the first place
19:49 Empathy
24:55 Nathan's advice to leaders
25:18 Make your message simple
26:14 It's hard to get to clarity and focus
26:55 No one can interpret your message for you
27:37 Make it as easy as possible for them
28:44 Positive feedback
31:40 Where can people find out more?
32:23 Thank yous
The Inspire Podcast
Exciting news: The Humphrey Group has been acquired by Humance!
In this special episode of The Inspire Podcast, Bart Egnal speaks with Bernard Letendre, Managing Partner, Ontario and Western Canada at Humance, about the story behind this decision and the journey that led him there.
Bernard shares his remarkable career path from practicing law to leading major divisions in Canada’s financial services industry, to joining Humance and becoming the architect behind its acquisition of The Humphrey Group. Along the way, he reflects on lessons learned about taking risks, creating opportunities rather than waiting for them, and pursuing growth with purpose.
He also draws powerful parallels between leadership and his lifelong practice of judo, where discipline, humility, and mutual benefit are essential to success.
Bart and Bernard close with an inside look at how the merger came to be after a year of conversation and a shared vision for growth, and how it will set both organizations up to continue serving their clients in existing and new ways.
Whether you’re navigating your own career transitions or leading through change, this conversation offers powerful insights on creating your own opportunities, embracing non-linear growth, and finding strength in partnership.
Show Notes:
00:14 Show intro
00:48 Welcoming Bernard
01:14 Special announcement
02:05 "Humance" meaning
02:29 Judo and its importance
04:40 How Bernard began his career
05:01 Law and the law of electronic surveillance
05:34 Wife: "law made you less fun to be around"
06:47 Joined IG
07:06 Taking a 100% commission job
07:53 Making cold-calls to the bar phonebook
08:35 Finding opportunities in the new job
08:40 Officer training in the military
09:05 Good at management
10:19 Changing career paths regularly
10:36 Switching to Standard Life
11:21 Standard life
12:05 2009 Financial crisis - lost job
12:14 Landing at Manulife
12:36 Should you take a step down in your career?
13:01 Building a biz plan for private wealth at Manulife
13:44 Manulife tapped him to run his business plan
14:54 Advice for people who are ambitious with their careers
15:08 Don't wait for opportunity, come up with ways of creating value
15:36 Congrats, you have employment now figure out your job
16:50 How the Pandemic transformed his life
17:53 cert in organizational coaching
20:59 Why he made the leap to Humance
22:38 Long-term thinking
22:45 Doing is big "act" before it was too late
24:16 Advice: A career does not have to be linear
25:13 Not having a rigid mind
25:36 The final act: Humance
27:05 His Biz plan for expanding Humance outside the Quebec market
28:48 How Bernard reached out to Bart
31:17 Mutual benefit in Judo
33:41 Thank yous and wrap up
34:02 Outro
