Growing up in his family’s hilltop country home 15 minutes from downtown Florence, Pietro Franceschini's idyllic childhood instilled in him an appreciation and respect for the objects with which we surround ourselves. His aesthetic point of view continued to take shape through architecture studies first in Italy, then Portugal, Egypt, France, and finally the US. In researching these differing schools of thought in diverse cultural contexts, Pietro was actively seeking to inform his eye from as many angles as possible.

Months before the pandemic began, Pietro decided to pause his burgeoning career in architecture, and shift his focus to the creation of artful furnishings and objects. He returned to his ancestral home in the countryside to birth new visions that sat at the intersection of classical, timeless aesthetics and youthful, irreverent exuberance. When the time came to explore production, the global shutdown prevented him from meeting manufacturers, and so he turned to digital artists to help bring his pieces to life in surreal contexts, which he shared with a growing following on social media. What began as a digital solution to assist him with creation in the real world has now become an important part of the Pietro Franceschini brand. Pietro sees these virtual vistas as a new way to communicate, one which allows design to soften its grip on functionality and move closer to art. 

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