Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz

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The Insighter's Club Podcast

Stravito

84 episodes

2 days ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

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Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz

The Insighter's Club Podcast

30 minutes

9 months ago

Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz

Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.

In this episode, Christina Marinucci, VP of Global Growth and Omnichannel Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.

We also explore:

The risks of siloed insights and how to create a cohesive strategy.
Why category-first thinking unlocks growth for brands and retailers alike.
How diverse career experiences can help you become a stronger, more adaptive insights leader.