Why the Real Work Begins After the Research Ends with Matt Roberts, VP Business Intelligence at Formula E

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The Insighter's Club Podcast

Stravito

84 episodes

1 day ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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Why the Real Work Begins After the Research Ends with Matt Roberts, VP Business Intelligence at Formula E

The Insighter's Club Podcast

34 minutes

7 months ago

Why the Real Work Begins After the Research Ends with Matt Roberts, VP Business Intelligence at Formula E

How much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight.

In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry.

We also discuss:

The importance of tailoring communication for different stakeholder types.
Why delivery is just the beginning of the insight lifecycle.
What a healthy, high-impact insights culture looks like + how to start building one.

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