Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog

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The Insighter's Club Podcast

Stravito

84 episodes

2 days ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

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Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog

The Insighter's Club Podcast

29 minutes

8 months ago

Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog

Insights are only as powerful as the action they inspire.

In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.

We also discuss:

The evergreen challenge of silo syndrome.
How great storytelling makes data impossible to ignore.
Why research on its own isn’t enough.