Turning Uncertainty into Strategy with Jennifer Brace, Chief Futurist at Ford Motor Company

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The Insighter's Club Podcast

Stravito

84 episodes

1 day ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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Turning Uncertainty into Strategy with Jennifer Brace, Chief Futurist at Ford Motor Company

The Insighter's Club Podcast

28 minutes

9 months ago

Turning Uncertainty into Strategy with Jennifer Brace, Chief Futurist at Ford Motor Company

The future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing.

In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.

We also discuss:

Why consumers struggle to predict their own behavior.
The STEEP framework.
How AI adoption hinges more on public acceptance than tech capabilities.

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