The Strategic Value of Simple Insight Communication with Evan Williams, Founder at Perennial Mind

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The Insighter's Club Podcast

Stravito

84 episodes

1 day ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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The Strategic Value of Simple Insight Communication with Evan Williams, Founder at Perennial Mind

The Insighter's Club Podcast

44 minutes

4 months ago

The Strategic Value of Simple Insight Communication with Evan Williams, Founder at Perennial Mind

Even the smartest insight is useless if it can’t cut through, move people, or drive action. In this episode, Evan Williams, Founder at Perennial Mind and former insights leader at Uber, Mondelēz, and General Mills, breaks down what most insight teams get wrong when trying to make their work stick. Ross and Evan talk about why simplifying insights doesn’t mean watering them down, how AI can help but not replace human thinking, and why great storytelling is often more powerful than another dashboard.

We also cover:

How simplification plays a crucial role in cutting through, but requires serious skill and careful thought.
Why AI’s inability to extrapolate like a human, because of its lack of goal awareness, is a strategic risk.
The importance of insight teams as R&D rather than validators.
Why written communication is the most under-leveraged skill in the insights function, and the fastest path to real influence.

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