The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out

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The Insighter's Club Podcast

Stravito

84 episodes

2 days ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out

The Insighter's Club Podcast

43 minutes

6 months ago

The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out

Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential.

In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful) tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI.

We also discuss:

How brands boost their ROI by 24% using just two seconds of sound.
Why your audience hears your brand before they ever see it.
The $150,000 mistake brands make with social media audio.
How to make your audience feel something in under three seconds.

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