The Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration Research

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/90/1e/9b/901e9b22-2854-91bf-0681-7c1ee389b7c3/mza_1970332081566487930.jpg/600x600bb.jpg

The Insighter's Club Podcast

Stravito

84 episodes

1 day ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.

Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

All content for The Insighter's Club Podcast is the property of Stravito and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration Research

The Insighter's Club Podcast

56 minutes

4 weeks ago

The Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration Research

You probably don’t need another study. You need to use the ones you already paid for. Every year, good insights get lost in slide decks, folders, and “we’ll come back to this later.”

In this episode, Jake Burghardt, former Amazon research leader, now at IntegratingResearch.com shows how to rescue the gold that’s already in your archive. We talk about why teams keep re-asking the same questions, how to turn a 30-page report into a one-page keeper, and simple habits that bring insights into the room when decisions are made. If you lead consumer insights, this is a gentle but firm nudge: less chasing new data, more making your best work usable, visible, and hard to ignore.

A quick test for when an “old” insight is still useful and when it’s not.
A weekly “rediscovery” habit that surfaces past insights right before planning.
Easy ways to show impact (without buying another tool or building a dashboard).
Where to plug insights into briefs, roadmaps, and OKRs so they shape decisions.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.