Seeing the Faces Behind the Figures with Lisa Payne, Global Director of UX Research at Condé Nast

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The Insighter's Club Podcast

Stravito

84 episodes

2 days ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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Seeing the Faces Behind the Figures with Lisa Payne, Global Director of UX Research at Condé Nast

The Insighter's Club Podcast

34 minutes

6 months ago

Seeing the Faces Behind the Figures with Lisa Payne, Global Director of UX Research at Condé Nast

The most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity.

In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.

We also discuss:

How to scale human stories using video and verbatim.
Strategies for connecting insight teams and unifying research outputs.
What “intent-first thinking” looks like in practice.
The importance of embedding insights into decision-making at every level, including the C-suite.

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