Human-Led Insight in the Age of AI with Febronia Ruocco, Global Strategic Insights & Analytics Director

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The Insighter's Club Podcast

Stravito

84 episodes

2 days ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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Human-Led Insight in the Age of AI with Febronia Ruocco, Global Strategic Insights & Analytics Director

The Insighter's Club Podcast

34 minutes

5 months ago

Human-Led Insight in the Age of AI with Febronia Ruocco, Global Strategic Insights & Analytics Director

As AI becomes more embedded in decision-making, insight teams face the quiet but urgent challenge of keeping up with tech while proving their strategic value across the business.

In this episode, Febronia Ruocco, Global Strategic Insights & Analytics Director, returns to the show to share how the role of insight is evolving in the current AI era. She makes the case for decoupling insight from its traditional marketing home and positioning it as an independent, commercially focused function that partners across the organization.

We also cover:

How to balance AI-enabled speed with strategic depth
Why tailoring your message to each stakeholder makes the difference
The risks of relying too heavily on generative AI
How bold insight leadership can influence commercial outcomes

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