How to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking Group

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The Insighter's Club Podcast

Stravito

84 episodes

2 days ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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How to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking Group

The Insighter's Club Podcast

38 minutes

2 weeks ago

How to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking Group

Your best insight isn’t getting ignored because it’s wrong; most likely, it’s invisible. If your work keeps dying in inboxes, the problem isn’t the data; it’s the delivery.

In this episode, we sit down with Candice Walton from Lloyd’s Banking Group to unpack a non-’buzz’, career-defining topic for senior insights leaders: how to engineer impact. Candice breaks down how her team moved from “answer factory” to insight as a reusable asset, built an Insight Newsroom to craft headlines and actions, and used storytelling, format experimentation (newsletters, webinars, video, infographics) and engagement analytics to make insights spread fast.

We also cover:

Building a measurable engagement funnel for insight (readership, dwell, comments, actions).
Why “describe it to a 10 year old” beats jargon for executive attention.
Operating a drop-in Insight Newsroom to cut noise and sharpen story.
Protecting proactive time so you can respond faster when news or regulation hits.

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