How to Make Data People Trust with Stephanie Clapham, Director of Research of Latana

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/90/1e/9b/901e9b22-2854-91bf-0681-7c1ee389b7c3/mza_1970332081566487930.jpg/600x600bb.jpg

The Insighter's Club Podcast

Stravito

84 episodes

1 day ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.

Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

All content for The Insighter's Club Podcast is the property of Stravito and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How to Make Data People Trust with Stephanie Clapham, Director of Research of Latana

The Insighter's Club Podcast

44 minutes

1 month ago

How to Make Data People Trust with Stephanie Clapham, Director of Research of Latana

Consumer data is losing its credibility and it’s not just because of bots. For years, incentivized surveys and outdated methods have been quietly warping the truth, leaving brands guessing about what customers really think.

In this episode, Stephanie Clapham, Director of Research at Latana, tells us why the old ways aren’t working and what’s replacing them. She shares how her team is ditching tired panel systems for fresh, ad-based sampling that finds real people in their real environments, no incentives, no professional survey takers. Steph lays out how brands can earn back trust and uncover insights they can truly stand behind.

Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.