How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs

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The Insighter's Club Podcast

Stravito

84 episodes

2 days ago

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

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How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs

The Insighter's Club Podcast

27 minutes

8 months ago

How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs

AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?

In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.

We explore:

The biggest challenges in traditional research and how AI addresses them.
How AI can screen participants, detect fraud, and improve qualitative depth.
The shift from large, static reports to concise, high-impact insights.
How outlier perspectives can unlock unexpected breakthroughs.
The future of insight professionals in an AI-driven world.

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