Episode Overview
In this inaugural episode of The Inside Edge, Maeve dives deep into the power of diagnostic assessments and data-driven lead classification. Recording from a plane to Poland (with Bruce Springsteen as her soundtrack), she shares how one client identified 83 high-ticket prospects worth $605,000 in potential revenue – with zero guesswork involved.
This episode is for you if:
- You're sending the same weekly email to everyone on your list
- You're questioning your deliverability when getting crickets on campaigns
- People aren't buying your courses and group coaching like they used to
- You're ready to stop flying blind and start leveraging data intelligence
Key Takeaways
The $605K Sales Game Plan
How one client used diagnostic assessment data to identify her hottest 83 leads, creating a focused sales strategy for the month with massive revenue potential.
Data = Power
Why most experts are flying blind without proper lead segmentation and how diagnostic intelligence separates thought leaders from everyone else.
Lead Qualification vs. Lead Classification
The critical distinction between understanding what prospects want (qualification) and determining their value to your business (classification: Tier 1, 2, or 3).
The Rich Niche Strategy
How to identify and speak only to prospects who can actually invest, rather than wasting energy on tire-kickers.
The 7-Step Diagnostic Assessment Framework
Step 1: Diagnostic Design
- Begin with the end in mind
- Map your core offer, problem, solution, and target market
- Define your unique mechanism and investment level
Step 2: Client Engine
- Create your conversion process flow
- Design the journey from landing page to purchase
Step 3: Scorecraft
- Define outcome definitions for each segment
- Set scoring criteria and thresholds
- Establish tier boundaries (1, 2, 3)
Step 4: Results Engine
- Build bespoke results pages
- Create personalized follow-up sequences
- Show prospects you have their exact solution
Step 5: Click Catalyst
- Craft compelling hooks and value propositions
- Drive traffic to start assessments
- Remember: no leads = no data
Step 6: Question Architecture
- Design diagnostic and non-diagnostic questions
- Ensure each question feeds into final diagnosis
- Balance qualification and classification goals
Step 7: Profit Path
- Create segment-specific follow-up sequences
- Design bespoke invitations and applications
- Implement true personalization at scale
Industry Insights
The Shift in Buyer Behavior
- Courses and group coaching aren't converting like before
- People want personal attention and fast results
- Long, drawn-out processes are losing appeal
The VIP Day Opportunity
- Why VIP days are selling "left, right and centre"
- $10K for one day vs. months of group coaching
- Work only with 5-star clients
Created with energetics advisor Kasia Rutkowiak in Poland - a VIP day combining strategy, tactics, and energetic shifts to command $10K+ per VIP day.
How to Apply:
- Click here
- Send DM with "VIP" on any platform
- Only 3 spots available - expected to fill quickly
Done-For-You Assessments
Apply for a custom diagnostic assessment build.
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Your Assessment Data Is Your Competitive Moat - Turn Every Lead Into Strategic Intelligence
