Should I publish a LinkedIn Article or just a LinkedIn post? My answer?👇 "Why not both?" I don't think this is an either or option. A better question should be: "Which one should we prioritise more?" In today’s episode you will learn: 📍What are LinkedIn Articles and LinkedIn Posts? 📍 Pros and Cons of publishing LinkedIn Articles 📍Pros and Cons of publishing LinkedIn Posts ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [02:34] What A...

The AI revolution is here whether you like it or not. In this episode, we're going to how you can use Chat GPT to grow your audience and revenue on LinkedIn. We have robots at our command, so why not put them to work for you? I’ve increased my sales and gained followers using ChatGPT, and so can you. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:40] Using ChatGPT to Win on LinkedIn [03:29] Leaving Engaging Comments [05:51] Editing You...

On its surface, writing a LinkedIn article may seem unnecessary. It is an unpaid service that has no guarantee of helping advance your career prospects. However, the truth is that well-written LinkedIn Articles provide many benefits to their authors. The benefits of writing a LinkedIn Article more than make the endeavor worth the time investment. Otherwise, why are others still doing it? In this episode, we’re going to dive deep into the world of LinkedIn Articles...

Are you trying to get your next roster of clients from LinkedIn? Your LinkedIn profile isn't just an online resume – Think about it as your digital handshake. In this episode we’ll talk about Step by Step to use LinkedIn to get more Clients, Speaking Gigs + Media Features. More eyeballs landing on your profile means more opportunities. Your success story starts here. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [02:35] Step 1: Profile and Cov...

Growing your audience on LinkedIn doesn’t require hours of work every day. In this episode, I’m going to talk about a realistic, effective strategy you can implement in 15 minutes each day. That’s right. Barely enough time to make a cup of coffee. Let alone enjoy it! Granted, you can accomplish more with more time Rome wasn’t built in 15 minutes, after all. Everyone knows time is money, but what good is a billion dollars if you spend it all on losing scratch-off tickets? What I’m say...

LinkedIn Premium... Pay for it or Cancel it? Tough choices ahead! If you're on the fence about your LinkedIn Premium subscription, you're not alone –we're in this together! In this episode, we dive deep into the Pros and Cons of LinkedIn Premium, helping you determine whether those benefits match your business needs. We will break it down ⬇️: 👉 How to cancel your LinkedIn Premium Subscription: Step by Step 👉 LinkedIn Premium Features Explained 👉 Whether it is worth ...

Learning quickly and efficiently is a game-changer in today’s fast-paced world. Come on—with ChatGPT, Genomics, Virtual Reality, Computing Power, 3D Printing today—what’s tomorrow, right? Whether you’re an online coach, an e-commerce guru, entrepreneur or side hustler—this skill applies to you too. That’s right: ingesting, retaining, and recalling information isn’t just for kids at the spelling bee anymore! It’s time to step up your recall game. In this episode,, I'll walk you through t...

So you’ve got your LinkedIn profile all set up. Headshot on point, endorsements and recommendations galore, work experience fit for a Fortune 500 CEO—but something is still missing. That’s right, it’s your headline. In this episode, we delve into the world of entrepreneurship, providing you with invaluable insights, expert advice, and practical strategies to help your ventures thrive. Whether you're a seasoned business owner or just starting on your entrepreneurial journ...

Are you ready to quit your corporate job and start your business? If this is you, then this episode is made for you! In this episode,, I'm sharing something that I've never shared here before - my CEO origin story. I'll take you on a journey of how I transitioned from being a corporate employee to a business owner. I'll share my reasons for leaving a stable job at LinkedIn and how I started my business: the[in]academy. It was a tough decision, but it led me to redefine success and ga...

Engagement pods, a popular strategy for boosting engagement on social media platforms, have gained significant attention on LinkedIn. But there's a dark side to these pods that many fail to acknowledge. In this episode, we'll uncover the hidden risks they bring and explain how they could potentially harm your LinkedIn account. ⏱ TIMESTAMPS: Short on time? Here are the highlights from this episode: [01:48] Engagement Pods will destroy your LinkedIn Engagement [03:08] Why Engage...

Are you ready to take your LinkedIn game to the next level? In this episode, we've got a treat for you - 3 deliciously simple content prompts to inspire your next post on LinkedIn. But wait, there's more! As a special bonus, we'll also reveal the 7 most underrated yet proven LinkedIn strategies. These strategies have been carefully curated to help you maximise your reach, connect with decision-makers, and achieve remarkable results on LinkedIn. So, whether you're a seasoned LinkedIn u...

Putting yourself out there ain't easy! Yes you! The one who has likely got hundred tabs open (whether it be on your laptop or phone or in your brain — I told you, I can mind-read 🧠) So, wanna stop feeling like a hamster on a wheel? In this episode, we'll share the Ultimate strategy to break free from the "content" hamster wheel and revolutionize your content creation process, specifically tailored for your LinkedIn. Steal my step-by-step content creation process on LinkedIn and how to h...

Take a WILD guess the BIGGEST + the EASIEST-to-fix content mistake that 90% of people make? Those who guessed: high five! ✋ ❌ HOOK. If your HOOK isn't attractive, your post doesn't get read. Sorry, not sorry. Whether it's a LinkedIn Text post, Video, Articles, Carousel — the 1-3 lines of the copy must grab your audience attention + stop the scroll. A scroll-stopping hook is punchy, straightforward and simple. Wanna see some actions? I gotcha! CLASS IS IN SESSION Now, let you in behin...

Are you getting the most out of LinkedIn? Plenty of entrepreneurs create a LinkedIn profile, only to connect with a handful of colleagues and log in occasionally. But think about it this way: if you’re not engaging in important conversations with other industry experts, making new connections within your field, and creating amazing new relationships, you could probably be getting more out of your LinkedIn. The truth is, there is so much that entrepreneurs and small business owners can get ...

At this point, we all know that spamming people on LinkedIn with sales pitches or putting external links in the comment section of your post are outdated tips. But, are you aware of the other outdated LinkedIn tips that could be holding your account back? You might be surprised to learn that some of the tactics you’ve been using are slowing down your growth. In today’s episode we're going to be talking about 8 Outdated LinkedIn Tips you should not be doing in 2023 Now, I know that some of ...

Let me drop some truth bombs right here ! The online learning space shows no signs of slowing down. Forbes forecasts that the online learning space will continue to rocket to a whopping $350 billion by 2025! (Yes, with a "B"!) 🤯 It's incredible news for all of you (including us!) as coaches, content, and course creators. When your offer is validated and your audience is willing to invest their time, money, and effort to solve their problem, it's less about WHAT but more about HOW you comm...

It's been on my vision board before I even started my business 5 years ago... To share my marketing & sales knowledge on a fancy-schmancy platform - LinkedIn Learning So to be invited as a LinkedIn Instructor (and on a topic I'm so heckin' passionate about: Content Marketing) I legit had a mega PINCH ME moment. 🤯 In today’s episode, I will share with you my journey of how I became a LinkedIn Learning instructor where I can share marketing & sales knowledge on LinkedIn. Learn wha...

Thanks for tuning into this week's [in]siders Scoop with Dr. Theinacademy! Your origin story holds the key to building an authentic personal brand. Uncover the power of connecting your story with your audience to establish meaningful connections. In today’s episode, we'll explore the transformation from the "old way" of broad niches and assumed outcomes to the "new way" of embracing millions of micro-niches and crafting a compelling personal brand messaging tied to your origin story. ⏱ ...

100K monthly profile views. 1000 Engagements. 7-Figure Business. These were my goals last year and here's where I went wrong... If you're like me, you might have a post-it note in front of your computer, with all the ambitious goals you want to achieve. Or maybe you wrote it down in a notebook. Or maybe it's in your morning mantra. Anyway, here's what my post-it notes say: 👇 Yup...Hit 100K in profile views every single month. Get at least 1% engagement on my content. Grow my business ...

In this podcast episode, I will share tips and strategies on how to use LinkedIn Creator Mode Effectively. Switching your profile from the standard professional networking setting to the Creator mode was all the buzz. In an effort to shift the perception of LinkedIn only being known as a platform where professionals network and look for jobs, it introduced Creator Mode. A way for members to become content creators on the platform and help LinkedIn become a destination for engaging an...