The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
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The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
Ep238 – Thriving in Your 3rd Act with Cathryn Baker
The Inside Story Podcast with April Adams Pertuis
40 minutes
3 months ago
Ep238 – Thriving in Your 3rd Act with Cathryn Baker
There’s a powerful shift happening for women stepping into the later seasons of life. The “Third Act” is no longer about winding down—it’s about reigniting purpose, rediscovering identity, and rewriting what it means to thrive in your 60s, 70s, and beyond. It’s a time to reflect on everything you’ve lived, learned, and led—and to ask, “What’s still waiting for me?” This stage can be the most impactful chapter yet, when you give yourself permission to live fully, boldly, and on your own terms.
In this episode of The Inside Story Podcast, I chat with certified coach and former business executive Cathryn Baker, who shares how she launched an entirely new career at age 67. From building multimillion-dollar companies to moving to a remote Texas ranch, her story is a testament to courage, reinvention, and honoring the call to something more.
I invite you to listen in as Cathryn and I talk about:
Why the term “Third Act” is so empowering—and how Cathryn defines hers
How Cathryn went from feeling undervalued to reigniting her confidence and purpose
The bold decision to leave a successful corporate life and move to an 1,100-acre ranch
The moment a friend told her “your unlived life is waiting”—and how it changed everything
Lessons from building two businesses, exiting partnerships, and starting over with coaching
Why age is just a number—and how Cathryn ignored societal expectations to follow her gut
How storytelling (and listening to your own) becomes your greatest tool for reinvention
Cathryn’s journey is a reminder that it’s never too late to listen to your intuition, trust your experience, and step into what’s next. Whether you’re in your third act or simply craving a change, your story holds the roadmap. Want to get clarity on what your next chapter looks like? Start by writing down the defining moments of your life—and ask yourself which ones still feel unfinished. Then, tune into this episode and let Cathryn’s story inspire your next bold move.
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The Inside Story Podcast with April Adams Pertuis
The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
