The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
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The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
Ep232 - Building Rich Relationships with Selena Soo
The Inside Story Podcast with April Adams Pertuis
50 minutes
6 months ago
Ep232 - Building Rich Relationships with Selena Soo
What does it really take to build powerful, authentic relationships that stand the test of time—and fuel your personal and professional growth? It’s not about collecting contacts or chasing visibility. It’s about being intentional, generous, and showing up in meaningful ways for the people who matter. In today’s world of fast connections and online noise, cultivating rich relationships is more important than ever.
In this episode of The Inside Story Podcast, I sit down with publicity strategist and author Selena Soo to talk about her new book, Rich Relationships, and the deeply personal experiences that shaped her perspective on connection. From breathtaking generosity to breaking free from toxic dynamics, Selena shares powerful insights on how we can all show up more fully for others—and for ourselves.
Hit PLAY to hear:
What "rich relationships" really are—and how they go far beyond business networking
How breathtaking generosity can transform a relationship in just one moment
Why showing up in someone’s life during a hard time leaves a deeper impact than any strategy
The $7,000 lesson that led Selena to invest in people instead of ads—and how it paid off
What childhood, culture, and vulnerability taught her about human connection
The importance of storytelling when it comes to deepening relationships and leaving a legacy
What Selena hopes Rich Relationships will do for readers—and why it’s her most personal work yet
If you're craving more authentic connection in your life and business, this conversation will inspire you to start leading with intention, curiosity, and heart. Listen in—and then take action. Pick one person today to reach out to with genuine support, encouragement, or a simple thank you. That small act could be the start of something extraordinary.
Interview links:
Pre-order Selena’s book, Rich Relationships, here https://richrelationshipsbook.com/single/?rootabl=lightbeamers#buy-one-copy
Grab the first four chapters of the book for free! Plus, Selena’s 25 Rich Relationships scripts here http://richrelationshipsbook.com/April
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Inside Story Podcast with April Adams Pertuis
The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
