The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
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The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
Ep227 - Can your Marketing pass the 60-day Storytelling Test?
The Inside Story Podcast with April Adams Pertuis
39 minutes
7 months ago
Ep227 - Can your Marketing pass the 60-day Storytelling Test?
Marketing today is more than just ads, funnels, and social media posts—it’s about connection. Storytelling is the secret weapon that turns passive audiences into engaged communities and customers into lifelong fans. By weaving authentic stories into your marketing, you create a brand that stands out, resonates, and inspires action. But are you truly leveraging storytelling in a way that moves the needle?
In this episode, I challenge you to rethink your content strategy and put storytelling at the forefront of your marketing. I’m introducing a 60-day storytelling challenge—a simple but powerful way to build visibility, attract your ideal audience, and create a lasting impact. Tune in as I break down why storytelling works and how you can implement it consistently to see real results.
I invite you to listen in as I talk about:
✅ Storytelling vs. Marketing: Why traditional marketing tactics fall flat without human connection.
✅ The 60-Day Storytelling Challenge: A proven way to build momentum, engagement, and visibility.
✅ Stop Overcomplicating Content: How to make content creation effortless with daily storytelling.
✅ The Stacey Ann Effect: A real-life example of what happens when you commit to the process.
✅ Prove Me Wrong! If storytelling doesn’t work for you in 60 days, I’ll personally help you troubleshoot.
✅ The Future of Marketing: Why AI, algorithms, and automation will never replace the power of real stories.
It’s time to stop hiding behind polished marketing and start showing up with real, impactful stories. Are you ready to take the 60-day challenge? Download the Story Formula Bundle, and let’s do this together! DM me on Instagram, LinkedIn, or Facebook and tell me, “I’m in!” Let’s make your storytelling—and marketing—unforgettable.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Inside Story Podcast with April Adams Pertuis
The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.
