What does it take to build a thriving marketing consultancy after working with global brands like LinkedIn and Nokia? 🤔

In this episode of Inside Story of Building Businesses, I sit down with Emi Orbán-Agg, founder of Do It Right Marketing, to uncover the realities of entrepreneurship, growth marketing, and making smart business decisions.

🔥 Key Takeaways:

✅ Growth marketing is about revenue, not just reach – A multi-channel approach is key.

✅ Selling is a must-have skill – Whether you're a founder or a marketer, you need to sell.

✅ Don't spread too thin – Small businesses should focus on channels that truly matter.

✅ Success takes time – Marketing isn’t an overnight win; patience and strategy are everything.

🚀 Whether you’re a solopreneur, startup founder, or marketing enthusiast, this episode is packed with actionable insights to help you scale smarter.

🎧 Tune in now & let me know: What’s your biggest marketing challenge? ⬇️

Chapters

00:00 Introduction: Entrepreneurship & Growth Marketing

02:37 From Corporate to Consultancy: Emi’s Journey

03:55 What Is Growth Marketing & Why It Matters

05:33 Leaving LinkedIn & Nokia: The Leap Into Entrepreneurship

08:43 How to Set Up a Marketing Consultancy

12:40 Learning to Sell: A Critical Business Skill

14:06 Biggest Challenges of Entrepreneurship

19:01 Why Solopreneurs Need a Support System

22:23 Marketing Strategies Big Brands Use (That Small Biz Can Too)

24:19 The Most Common Marketing Mistakes Small Businesses Make

26:52 Marketing Tips That Actually Work for Small Businesses

28:54 Lessons from Running a Marketing Consultancy