Sibu Mabena founded Duma Collective, a leading creative communication agency specializing in traditional PR, social media, influencer campaigns, event management, and multimedia design. Known for her innovative approach and deep understanding of youth culture, Sibu has built one of the strongest teams in the industry, making Duma Collective a stepping stone for many young creatives. Her agency has worked with some of the biggest names and brands, establishing itself as a powerhouse in South Africa’s creative scene