One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
All content for The Insatiable Appetite is the property of The Hartman Group, Inc. and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
Want to reach Gen Z and Alpha? Answer this question first.
The Insatiable Appetite
10 minutes
1 year ago
Want to reach Gen Z and Alpha? Answer this question first.
With all the buzz around Gen Z and Gen Alpha lately, it’s understandable if your team is eager to answer the question: “How do we reach them?” In this week’s podcast, our lead researchers challenge you to consider a different question first: “WHY it is so critical for food and beverage companies to understand these consumers?” From our POV, companies that can answer this question correctly will have a competitive advantage on: Crafting products that resonate on multiple ...
The Insatiable Appetite
One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
