One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
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One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
Eating occasions: The dark matter of the food universe
The Insatiable Appetite
19 minutes
2 years ago
Eating occasions: The dark matter of the food universe
There are 340 million people in the U.S., and those people engage in a whopping 500 billion eating occasions each year. The tricky thing about eating occasions? They’re pretty much invisible… Unless you know how to illuminate them. We sat down with David Feit, our VP of Strategic Insights and resident occasion-based sampling expert, to make sense of this mysterious sampling method in our latest podcast episode. Listen in to learn: What makes occasion-based samples so complex, and how ...
The Insatiable Appetite
One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
