One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
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One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
A sparkling sustainability strategy | Trend Trekking with Talking Rain
The Insatiable Appetite
19 minutes
2 years ago
A sparkling sustainability strategy | Trend Trekking with Talking Rain
Our latest sustainability study found that 78% of consumers are concerned about single-use plastics, and 84% want companies to take the lead in developing more sustainable packaging solutions. Manufacturers— especially those that primarily use plastic packaging — have both an opportunity and responsibility to build consumer trust by making both their production and packaging more sustainable. Learn how the established beverage brand, Talking Rain, is aligning its sustainabilit...
The Insatiable Appetite
One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more? In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement. Download the free white paper: The C...
