EP12: Synthetic Yet Real - The New Age of Personalized Video Content ft Ashray Malhotra

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The Innovators and Disruptors Podcast

Abhay Tandon

17 episodes

2 days ago

The Innovators and Disruptors Podcast is focused on the stories of Innovators, Disruptors and Change-makers across varied walks of life from technology to entrepreneurship to social impact to sports to media/ entertainment etc. The conversations, being hosted by Abhay Tandon will be at the intersection of human emotions, philosophies and impact!

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EP12: Synthetic Yet Real - The New Age of Personalized Video Content ft Ashray Malhotra

The Innovators and Disruptors Podcast

1 hour 1 minute 53 seconds

3 months ago

EP12: Synthetic Yet Real - The New Age of Personalized Video Content ft Ashray Malhotra

Excited to talk about subject of GenerativeAI in Episode 12 of The Innovators and Disruptors Podcast, where we’re joined by a trailblazer at the forefront of generative AI and synthetic media — Ashray Malhotra, Co-founder and CEO of Rephrase.ai (Acquired by Adobe).

I have closely worked with Ashray, Shivam Mangla and the team in 2020 for a few PoCs to even create my own Hyper-Real AI avataar at Lowe's Innovation Labs.

🔹 Co-Founder of Rephrase.ai – A cutting-edge generative AI startup that turns plain text into lifelike, personalized videos using deep learning and synthetic avatars.

🔹 Redefining Video Creation at Scale – Rephrase.ai is empowering marketers, brands, and enterprises to produce hyper-personalized video content — at the scale of automation, with the authenticity of human presence.

🔹 Remember the ‘Not just a Cadbury ad’ featuring Shah Rukh Khan, this was the tech behind it, which went on to win India its first Titanium Lion at the Cannes Lions International Festival of Creativity.

🔹 From Lab to Market – Born out of Ashray’s deep interest in deep learning and storytelling, Rephrase.ai has evolved into one of India’s most exciting AI startups, backed by global investors and adopted by major brands.

🔹 MIT Innovators Under 35 India 2023 Honoree – Recognized for pushing the boundaries of what’s possible with synthetic media and responsible AI deployment.

🎧 In this episode, we dive into:

- How Rephrase.ai is revolutionizing content creation

- The challenges and ethical questions around synthetic media

- Ashray’s founder journey — from vision to execution

- The future of AI-human collaboration in communication and branding

Get ready for a deep, thoughtful, and forward-looking conversation with one of the leading minds building the future of video.

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📌 Sponsors: SuperCheckout, Discover Dollar Inc , The Hustle Groove Co. , DocsNow

📌 Gifting Partner: Corporate Gifting by Cupik Design Personalised Stationery

📌 Production & Post Production Partner: Go Reccie

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