Do you know what sets you apart? Do you know what your brand stands for? Do you know what the intricacies of your brand are, that makes you like nobody else online? Or do you follow other people’s formulas on social media? And gain inspiration from their brands?

If you want to know more about why the ‘Roadmap to 5k or 10k’ doesn’t usually work, then this episode is for you.

In this episode of the podcast, we cover:

• How to understand the anchor of your brand, to avoid your brand becoming a copy & paste of other people’s
• Cultivating real human connections with your audience
• Creating a content creation process that feels right for you
• Why educational-focused content might not be the best approach for your business

Connect with Caela Benson:

Instagram: @caela.benson

Book a 1:1 Deep Dive Call: https://calendly.com/caela-benson/coffeconnect

Book a VIP Day for USD $490: https://calendly.com/micaela-benson02/vipday?month=2022-04