In this juicy solo episode, I address the obsession with IG follower numbers in the coaching (and healing) industry and why I think it’s problematic. 

I speak about how we are all being convinced to grow followings and to chase more and more followers, when it isn't a prerequisite to a thriving business and how it is probably slowing down your success - especially in the early phases of growing a business. 

Specifically I speak about:

• How we idolize follower numbers, over genuine expertise, even when they might be artificially inflated (purchased followers) 
• How the obsession with more, more, more followers in the coaching space is reflective of wider societal (consumerist) patterns 
• Why you don’t actually need a huge IG to run a successful coaching biz
• Creating meaningful collaborations regardless of follower numbers
• Building a community vs. being an influencer - being intentional about what you actually want to create 
• How the industry is not speaking about the fact that some Coaches do not want or need to grow a large following to have a successful biz. 
• Why you should care about your reach more than your following 

Connect with Caela Benson:

Instagram: @caela.benson

Apply for 1:1 Coaching: https://wellbeingwithcaela.com/pivot-like-a-profesh