Greg Fitchitt, President, Columbia of the Howard Hughes Corporation shares how his company is leveraging data to build cities and empower communities. With six major properties spanning the entirety of the United States, Howard Hughes develops on a massive, ambitious scale to transform American cities by planning and designing intimate communities and lived experiences that are at once personal, organic, and authentic. It is the mission of the company to enhance people’s lives by building inspired, award-winning communities. With that mission in mind, they use a hallmark, data-driven approach to build for both the future and today.