You want your nonprofit to make the biggest impact possible on those you serve and to do that you need a community of support.
Each week, join Maryanne Dersch, nonprofit revolutionary, as she interviews nonprofit leaders who are growing their influence to raise more money and do more good.
If you want to fundraise with ease, build better relationships with board and staff, or just need a shot of fresh ideas and inspiration, this show is for you.
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You want your nonprofit to make the biggest impact possible on those you serve and to do that you need a community of support.
Each week, join Maryanne Dersch, nonprofit revolutionary, as she interviews nonprofit leaders who are growing their influence to raise more money and do more good.
If you want to fundraise with ease, build better relationships with board and staff, or just need a shot of fresh ideas and inspiration, this show is for you.
CLASSIC REWIND: Creating a Seamless Donor Experience
The Influential Nonprofit
26 minutes 32 seconds
1 month ago
CLASSIC REWIND: Creating a Seamless Donor Experience
Key Takeaways:
Go through a seamless process with the donor; don’t go from unaware to action. Create a replicable, consistent donor experience through these stages of relationship building: awareness, interest, connection, and action.
Build relationships with donors through direct communication, creating content that provides value to others, rather than simply bragging about one's own accomplishments. Identify your areas of expertise and share them with others in a way that is informative, entertaining, or emotionally resonant.
Personalized invitations create deeper connections with potential donors, and so does creating trust through smooth processes and acting in donors' best interests. Be a value to others in every interaction.
Set up nurture sequences before and after events in order to engage attendees. Connect with the attendees and understand their needs, and build relationships with them by reaching out and listening to their values and interests. Don’t neglect follow-up.
“A lot of times, what I see is people go from unaware to action. We have to create an experience. It's like courting or dating, where you're enrolling someone slowly. And you're allowing them to move through this experience at their own pace.”
“They have to know you to like you, like you to love you, or trust you enough to give, to act.”
“What gets smiles on screens and souls on seats is a personal invitation.”
- Maryanne Dersch
Let’s Work Together to Amplify Your Leadership + Influence
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Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
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The Influential Nonprofit
You want your nonprofit to make the biggest impact possible on those you serve and to do that you need a community of support.
Each week, join Maryanne Dersch, nonprofit revolutionary, as she interviews nonprofit leaders who are growing their influence to raise more money and do more good.
If you want to fundraise with ease, build better relationships with board and staff, or just need a shot of fresh ideas and inspiration, this show is for you.
