If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
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If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
[EP.90] How Oracle NetSuite Organised a Hybrid Sales Kickoff that Boosts Sales Performance with Lisa Bono
The Influential Communicator
47 minutes
2 years ago
[EP.90] How Oracle NetSuite Organised a Hybrid Sales Kickoff that Boosts Sales Performance with Lisa Bono
How Oracle NetSuite Organized a Hybrid Sales Kickoff that Boosts Sales Performance with Lisa Bono;
Ever been to a sales kickoff that felt more like a lullaby than an energy boost?
Let's face it, a real sales kickoff is meant to do three things:
Motivate...
Inspire...
Educate...
This year, Oracle NetSuite turned up the heat with a thrilling theme that was right up my street: the magic of storytelling.
And with their one and only Lisa Bono, we're diving into exactly what it takes to organize a world class sales kickoff.
Without further wait, let’s get it!
WHAT WE DISCUSS:
[1:17] - Who is Lisa Bono?
[9:49] - What actually is a sales kickoff (SKO)?
[10:45] - Why NetSuite chose storytelling as their SKO theme
[14:21] - The power of customer stories
[15:43] - Unlocking the power of “storyselling”
[19:16] - High level steps to organize a hybrid sales kickoff
[26:16] - Lisa’s secret weapon to reinforce all learnings
[31:09] - The KPIs which storyselling will have the most impact
[33:43] - Trying to organize an SKO that pleases the masses
[40:31] - One costly mistake Lisa and her team made in the runup to their SKO
[43:18] - An influential communicator Lisa looks up to today
LISA’S HIGH LEVEL STEPS TO ORGANIZE A HYBRID SALES KICKOFF:
What theme are we trying to hit on and what message are we trying to deliver?
How can we create learnings which are congruent with our theme?
How can we ensure the learnings are applicable across departments?
How can we reinforce the learnings for real behavioral change?
Are we logistically setup for a hybrid experience?
Are we acknowledging the emotional state of our audience and the current market?
NOTABLE QUOTES:
[10:00] - “ A sales kickoff is an event meant to bring (potentially) all employees together to do three things: motivate, inspire, and educate.” - Lisa Bono
[16:41] - “As a seller, you really want to be succinct and concise with your words, and I think that's the hardest thing to teach about storytelling.” - Lisa Bono
[37:23] - “I used to always think, as a seller, people buy from people they like. I think audience members appreciate enablement: facilitators that speak their language, that understand their perspective, that put themselves in the person on the other side's shoes, as opposed to kind of taking that teacher mentality.” - Lisa Bono
USEFUL RESOURCES & LINKS:
Oracle NetSuite website: https://www.netsuite.com
Connect with Lisa on LinkedIn: https://www.linkedin.com/in/winwithbono
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory
Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking
Join The Influential Communicator Newsletter:
https://theinfluentialcommunicator.ck.page/newsletter
The Influential Communicator
If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
