If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
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If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
[EP.89] How to Engage a Customer with an Influential Analogy with Jennifer Ryan of BlackLine
The Influential Communicator
38 minutes
2 years ago
[EP.89] How to Engage a Customer with an Influential Analogy with Jennifer Ryan of BlackLine
How to Engage a Customer with an Influential Analogy with Jennifer Ryan of BlackLine;
Attention.
That is the currency in today’s world.
And when it comes to the arena of sales, if we aren’t able to get somebody’s attention and keep it…
Then we can’t earn the opportunity to become their trusted guide.
So, what’s one way to grab somebody’s attention in less than 10 seconds?
An influential analogy.
When done correctly, it sparks intrigue and gives you the chance to share your message or story.
And when it comes to using analogies to explain what you do and break down complex subjects, Jennifer Ryan of Blackline is a pro!
In this week’s episode, Jennifer talks to us about how to construct and use analogies to captivate, inspire and motivate prospects to take action
Are you ready?
Hit play!
WHAT WE DISCUSS:
[1:17] - Who is Jennifer Ryan?
[6:08] - A lesson Jennifer picked up from music therapy and how she embodies it as a salesperson and trainer
[10:58] - One thing Jennifer took from her communications degree that she now teaches sellers
[17:34] - Jennifer’s advice for new sellers finding their identity in the workplace
[23:36] - How to create fun yet professional and authentic analogies
[34:15] - Tips for delivering analogies in a conversational manner
[35:58] - An influential communicator Jennifer looks up to today
NOTABLE QUOTES:
[24:03] - “I find that analogies are the gateway to storytelling. [They’re] very short stories that you use almost as morals to a story or something that will teach something and help someone take a concept that's new in and relate it to something they already know, increasing their ability to understand that new information much more quickly.” - Jennifer Ryan
USEFUL RESOURCES & LINKS:
BlackLine website: https://www.blackline.com/
Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifereryan
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory
Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking
Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
The Influential Communicator
If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
