If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
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If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
[EP.86] How to Nail your Buyer Persona and Deliver an Impactful Pitch with Thomas Boccard of GlobalData
The Influential Communicator
41 minutes
2 years ago
[EP.86] How to Nail your Buyer Persona and Deliver an Impactful Pitch with Thomas Boccard of GlobalData
How to Nail your Buyer Persona and Deliver an Impactful Pitch with Thomas Boccard of GlobalData;
Imagine being armed with a presentation that deeply connects with your buyer, positions you as a trusted advisor and makes you the only solution to their problem…
That would be cool, right?
You know exactly who your buyer persona is, what they want and more importantly…
How to get and keep their attention!
It's not a stroke of luck…it's the power of nailing your buyer persona.
And today, we have the privilege of learning from the man himself, Thomas Boccard, the SVP of Healthcare Sales at GlobalData.
He's here to show us how to deliver an impactful pitch that leaves a lasting impression by having a better understanding of who you’re trying to serve.
Are you ready?
Press play!
WHAT WE DISCUSS:
[1:17] - Who is Thomas Boccard?
[6:22] - Thomas’ personal inflection point and lessons learned from failure
[11:35] - How sales reps can analyze their sales process for improved success
[19:14] - Three things a seller can do to grab attention in today’s climate
[21:50] - How to cultivate a connection with your prospects and add value
[26:39] - How to adapt your pitch to establish deeper connections with prospects
[35:20] - How to tailor your communication style when engaging with sales leaders versus analytical CFOs
[38:02] - An influential communicator Thomas looks up to today
NOTABLE QUOTES:
[9:34] - “Trust the process, but you need to inspect the process throughout the way. You gotta be able to pivot.” - Thomas Boccard
[28:33] - “The more you can be an expert in your prospect’s space, the more every conversation will be more connected and will go deeper and deeper.” - Thomas Boccard
[30:47] - “Understanding the people you're speaking to allows you to speak to them in ways that's gonna help them. You want them to leave every conversation having learned something.” - Thomas Boccard
USEFUL RESOURCES & LINKS:
GlobalData website: https://www.globaldata.com/
Connect with Thomas on LinkedIn: https://www.linkedin.com/in/tboccard
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory
Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking
Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
The Influential Communicator
If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
