If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
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If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
[EP.83] The 3 P's for Confidence and Communication Excellence with Bethanni Buikema
The Influential Communicator
34 minutes
2 years ago
[EP.83] The 3 P's for Confidence and Communication Excellence with Bethanni Buikema
The 3 P's for Confidence and Communication Excellence with Bethanni Buikema;
Confident communication…
It’s the ultimate skill in business and life!
But here’s the thing, knowing this is one thing and mastering it is another!
So, where do we begin?
Enter Bethanni Buikema, the sales enablement team lead at Mintel.
I’ve pinned her down to unveil the 3P's for confident communication as a B2B seller.
Let's get into it!
WHAT WE DISCUSS:
[1:17] - Who is Bethanni Buikema?
[4:30] - Bethanni’s definition of confidence
[6:17] - Why new sellers struggle with confidence and authenticity
[8:45] - Why product-based knowledge comes first for Bethanni
[10:57] - Bethanni’s experience of sharing the right story with the wrong client
[12:37] - How to communicate with different types of decision makers
[15:13] - Bethanni’s example of a great questioner
[19:59] - How to feel comfortable with silence
[21:27] - How much does someone need to know about their product before going out in the field
[28:48] - Bethanni's areas for personal growth and development
[30:56] - An influential communicator Bethanni looks up to today
NOTABLE QUOTES:
[23:31] - “Selling is not about showing them all the cool, fun, crazy features…it's about how to solve their problem and what that impact is gonna be.” - Bethanni Buikema
USEFUL RESOURCES & LINKS:
Mintel Website: https://www.mintel.com/
Connect with Bethanni on LinkedIn: https://www.linkedin.com/in/bethanni-buikema
Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast
Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/
Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani
Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0
ADDITIONAL RESOURCES:
[FREE SCRIPT]
Discover how to craft a magnetic 45-second elevator story:
https://www.theravirajani.com/yourelevatorstory
Hire Ravi for a keynote or storyselling workshop for your sales team:
https://www.theravirajani.com/speaking
Learn more about Ravi's Storyselling Bootcamp:
https://www.theravirajani.com/thestorysellingbootcamp
The Influential Communicator
If you want to impact people, you need to influence them first.
Not in a manipulative way.
But in a way that's customer-centric and aligned with your values.
The problem is, captivating your customers, becoming memorable and winning new business is harder than ever before.
The answer?
Learning how to become an influential communicator.
Keynote speaker and storytelling coach, Ravi Rajani, has arrived to help you present with confidence, craft stories that sell and deliver presentations that win.
Join Ravi every Tuesday to unlock a brand new episode as he hangs out with some of the planet’s top communicators and gives you his own insights on how to become a better presenter, storyteller and communicator.
