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Digital Disruption in IP Rights Management: A View from the Inside with Wojciech Kreft, Novartis
The Influencers: Digital Transformation
25 minutes 59 seconds
6 months ago
Digital Disruption in IP Rights Management: A View from the Inside with Wojciech Kreft, Novartis
In this episode of The Influencers, Wojciech Kreft, Senior IP Counsel at Novartis, and Hogan Lovells host Leo von Gerlach explore how digital technologies are transforming global IP operations in general and those of IP rights management in particular—boosting efficiency, streamlining communication, and exposing the impact of legaltech solutions on inhouse teams and their external legal advisors. His thoughtful perspective offers valuable insight for anyone navigating digital transformation of a large corporate IP portfolio.
