In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce.
She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape.
Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.
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Show Notes:
(01:02) - Introduction to Josephine
(04:02) - Evolution of Social Commerce
(06:40) - Innovative Features
(09:45) - Audience Personas
(13:30) - Psychology of Social Commerce
(15:55) - Brand Opportunities
(22:00) - Key Takeaways for Creators & Brands
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