In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters.
They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs.
Priscilla highlights the importance of community, engagement, and storytelling while sharing tips on leveraging technical resources and exploring new opportunities in the creator economy.
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Show Notes:
(01:10) - Introduction to Priscilla
(04:50) - Evolution of the creator economy and influencer marketing
(08:15) - Status and benefits of live streaming
(12:30) - Role of AI in content creation and editing
(19:25) - Transitioning from creator to entrepreneur
(24:00) - Connecting IRL and social good
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