In this episode of The Influence Factor, Alessandro Bogliari chats with Alexander Frolov, CEO & Co-Founder of HypeAuditor, to unpack the evolving influencer marketing landscape.
They dive into the integration of AI, the do’s and don’ts of leveraging it in the creator economy, and why authenticity remains key.
The conversation also explores the unique role of athletes as influencers, the challenges of measuring ROI, and how AI is reshaping marketing strategies and campaign success.
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Show Notes:
(01:10) - Introduction to Alexander
(04:50) - ROI in Influencer Marketing
(12:40) - AI in the Creator Economy
(20:25) - Athletes as Influencers
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