After years of tumult and changes in ownership and leadership, CrossFit once again finds itself on the precipice of transition — and there are armchair experts everywhere.But you’d be hard-pressed to find any with the perspective trifecta Daniel Chaffey has: as International Director for CrossFit, LLC, the founder of the French Throwdown, and founder of CrossFit Louvre. In this episode of the Infinitely Scalable podcast, Chaffey and hosts Tony Ronchi, Cary Hair, and Andrew Charlesworth dig into the opportunities and challenges facing CrossFit today — and what he’d do if he were at the helm.“I think everything should be at the service of the community and of the affiliates,” Chaffey says.“I think the short-term V.C. private equity approach is, by its definition, at odds with building a long-term community.”--CHAPTERS0:00 Agenda and doing the right thing.2:47 America vs Europe: Commercialism, sales, and health.8:39 The value of affiliates in today’s world.12:01 Prospecting — and actually talking about what you do in your affiliate.25:30 If Chaffey were in charge: Open kickbacks, affiliate pricing, and the problem with private equity.33:50 Re-envisioning CrossFit HQ and education. 36:46 Merging the Games and the community. 43:31 Being unapologetic — but not afraid of criticism.46:27 The power of a common enemy.49:57 Playing infinite games for people vs. finite games for shareholders.58:57 Getting back to being the world’s greatest training methodology.1:01:50 A conduit for affiliate owners to grow their wealth.1:08:38 How do we rebuild trust? 1:17:23 The best way forward.--https://www.instagram.com/dc1andonly/?hl=en--Infinitely Scalable Podcast: Helping entrepreneurs, creatives, and humans everywhere find freedom.