
In CrossFit’s earliest years, there was no roadmap — only innovation. Today, there are more playbooks and guidelines and how-to’s than ever — and ironically, it’s turned CrossFit affiliates into the very big-box gyms they once stood in contrast to.In this episode of the Infinitely Scalable podcast, our hosts (all O.G. CrossFitters who’ve seen a thing or two) discuss this turning tide — and how affiliates can reclaim their agency. CHAPTERS0:00 Intro 0:15 Individuality in the CrossFit affiliate: then and now. 13:55 Who stole our cheese? (The accidental paradox.)17:43 Getting back to the science of the methodology. 22:29 Innovation vs. distraction.26:48 A call to arms: Chii’s or taco stand? 29:43 Agency and connection.34:22 Have we over-corrected on community? 43:10 Where science and community meet. ---Infinitely Scalable Podcast: Helping entrepreneurs, creatives, and humans everywhere find freedom.