Welcome to The InEVitable! Join MotorTrend’s Ed Loh & Jonny Lieberman each week as they explore the future of mobility, the future of the car, and the future of transportation! Where are we going, and how will we get there? Each week, the guys are joined by special guests ranging from celebrities, industry leaders, and car crazy folks. Charge up & join us!
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Welcome to The InEVitable! Join MotorTrend’s Ed Loh & Jonny Lieberman each week as they explore the future of mobility, the future of the car, and the future of transportation! Where are we going, and how will we get there? Each week, the guys are joined by special guests ranging from celebrities, industry leaders, and car crazy folks. Charge up & join us!
The Re-Emergence of Scout Motors with President & CEO Scott Keogh
The InEVitable
1 hour 15 minutes
9 months ago
The Re-Emergence of Scout Motors with President & CEO Scott Keogh
MotorTrend's Ed Loh & Jonny Lieberman sit down with Scout Motors President & CEO, Scott Keogh! The guys discuss Scout's Reemergence into the Market with the Scout Traveler SUV & Terra Truck, Market Demand for EREVs, their Unique Electrification Strategy, Community UX Infotainment System, Consumer Reception, and How Their Plan to Refresh on the Modern American Truck & SUV Market.
0:08 - The Vision Behind Scout's Revival.
3:36 - Understanding Electric Range Extended Vehicles (EREVs).
8:54 - Market Timing and Consumer Demand for EREV SUVs.
9:11 - Getting a Look at the Scout Traveler & Scout Terra.
12:00 - The Evolution of Scout's Electrification Strategy
13:08 - Technical Considerations of EREVs vs. Pure EVs.
17:55 - Consumer Reception and Market Insights.
19:48 - Multi Platform Approach.
23:10 - Understanding Customer Habits.
27:17 - Understanding Scout Motors' Relationship with Volkswagen.
31:17 - Navigating Complexity in EREVs.
35:15 - The Role of Traditional Manufacturers in EV Transition.
39:34 - User Experience and Community Engagement.
41:11 - Direct To Consumer Sales Approach.
44:07 - Innovative Design Choices in Scout Motors.
51:02 - Community UX Infotainment System, Software Architecture and Over-the-Air Updates.
56:54 - Brand Identity and Market Positioning.
01:00:42 - Future Models and Market Strategy.
01:04:32 - Challenges and Opportunities in the Truck & SUV Market.
01:08:40 - Building an American Brand for the Future.
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The InEVitable
Welcome to The InEVitable! Join MotorTrend’s Ed Loh & Jonny Lieberman each week as they explore the future of mobility, the future of the car, and the future of transportation! Where are we going, and how will we get there? Each week, the guys are joined by special guests ranging from celebrities, industry leaders, and car crazy folks. Charge up & join us!
