Welcome to The InEVitable! Join MotorTrend’s Ed Loh & Jonny Lieberman each week as they explore the future of mobility, the future of the car, and the future of transportation! Where are we going, and how will we get there? Each week, the guys are joined by special guests ranging from celebrities, industry leaders, and car crazy folks. Charge up & join us!
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Welcome to The InEVitable! Join MotorTrend’s Ed Loh & Jonny Lieberman each week as they explore the future of mobility, the future of the car, and the future of transportation! Where are we going, and how will we get there? Each week, the guys are joined by special guests ranging from celebrities, industry leaders, and car crazy folks. Charge up & join us!
MotorTrend's Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.!
0:35 - QOTD - Why aren't Independent Gas Stations adding EV Chargers?
5:19 - About Cupra
8:55 - Introducing Cupra! Success in Europe and Plans for the US.
13:12 - Understanding the US Market and Consumer Preferences.
22:36 - Cupra's Product Strategy and Future Offerings.
25:58 - Volkswagen Group.
31:20 - Cupra's Unique Product Strategy.
34:00 - Understanding the U.S. Market Dynamics.
35:05 - Building Brand Desirability Over Awareness.
39:47 - Lessons from Past Automotive Launches.
44:00 - Flexibility in Powertrain Strategy.
45:00 - Rollout of Electrification.
48:34 - Designing for the Driver Experience.
51:46 - Wayne Griffith: A Journey Through Cars.
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The InEVitable
Welcome to The InEVitable! Join MotorTrend’s Ed Loh & Jonny Lieberman each week as they explore the future of mobility, the future of the car, and the future of transportation! Where are we going, and how will we get there? Each week, the guys are joined by special guests ranging from celebrities, industry leaders, and car crazy folks. Charge up & join us!
