Radical Job Shop Marketing and the "Anti-Agency" - Marketing Metal

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The Industrial Software Podcast

ManufactureSoft

6 episodes

3 days ago

A podcast about all things industrial software

Technology

RSS

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A podcast about all things industrial software

Technology

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Radical Job Shop Marketing and the "Anti-Agency" - Marketing Metal - The Industrial Software Podcast

The Industrial Software Podcast

47 minutes 17 seconds

2 years ago

Radical Job Shop Marketing and the "Anti-Agency" - Marketing Metal - The Industrial Software Podcast

How can marketing agencies and clients like job shops align incentives to bring out the best in each other?
How can the company brand compete in a world where personalities and influencers command an increasing share of attention?
Is the era of Wordpress dominance slipping away, and what is to be gained and lost from transitioning to other platforms?
How can macro economic trends present both challenges and opportunities for agencies and job shops?

Marketing Metal is a digital creative agency taking a fresh approach to job shop marketing - Founder and CEO Emily Wilkins joins us to break down how her "anti-agency" is crafting a radical agency-client dynamic focused on empowering job shops.

https://marketingmetal.com/

https://www.manufacturesoft.com/