In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (...
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In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (...
Use Chat GPT to Analyze Search Intent Swings in Google Ads. Ep#4
The Indie PPC Podcast with Joey Bidner
18 minutes
1 month ago
Use Chat GPT to Analyze Search Intent Swings in Google Ads. Ep#4
In this episode of the Indie PPC Podcast, I walk you through how I use ChatGPT to analyze search term intent in Google Ads. I show you how to bucket search terms into high, mid, and low funnel categories, track how intent shifts over time, and walk you through an example of how I used this method to understand and take action on a conversion rate drop. Later in the episode, I talk about a podcast from Fred Vallaeys at Optimizer with Mathieu Trinvan that really made me rethink account st...
The Indie PPC Podcast with Joey Bidner
In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (...
