In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (...
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In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (...
The Indie PPC Podcast Ep.1 | Becoming a Google Ads Freelancer + Q&A
The Indie PPC Podcast with Joey Bidner
30 minutes
2 months ago
The Indie PPC Podcast Ep.1 | Becoming a Google Ads Freelancer + Q&A
This show is all about paid search strategies, freelancing insights, and life as an independent PPC manager. Each week, I’ll dive into: A deep-dive strategy or paid search topicA listener Q&A segmentSomething new and interesting I’m learning in the world of digital marketingIn this episode, I share: How I discovered Google Ads after years in the skateboard industryMy early agency experiences (and why I left)The leap into freelancing in Boston and building my own client baseWhy self-teachi...
The Indie PPC Podcast with Joey Bidner
In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (...
