In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (...
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In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (...
Google Ads Reviews 101: Seller, Product & Local Reviews Explained-Ep#3
The Indie PPC Podcast with Joey Bidner
17 minutes
1 month ago
Google Ads Reviews 101: Seller, Product & Local Reviews Explained-Ep#3
In this episode, we break down the various types of customer reviews to leverage in google ads: local reviews, seller ratings, and product ratings. You’ll learn: Why Google My Business reviews aren’t enough for Shopping adsThe difference between seller ratings (business-wide trust signals) and product ratings (specific item reviews)How aggregators like TrustPilot or Stamped.io integrate with Google AdsPractical tips for handling bad reviews without resorting to shady tacticsWhy reviews direct...
The Indie PPC Podcast with Joey Bidner
In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover: Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (...
