Join our Discord Community: https://discord.com/invite/aHjTSBz3jH Check us out on Youtube: https://www.youtube.com/@sasquatchbgames In this eye-opening episode of The Indie Game Development podcast, we take a hard look at the current state of the video game industry. It's no secret that free-to-play games have been utilizing manipulation and behavioral psychology to encourage players to spend money, but what's alarming is how these tactics are seeping into AAA titles. We delve into the mechanics behind free-to-play games and how they target different player personas to maximize profits. From achievers seeking faster progression to socializers interested in cosmetics, game designers have honed their strategies to exploit psychological triggers and turn games into addictive hobbies. But how exactly do they accomplish this? We uncover the intricate tactics employed, from anchoring pricing to scarcity and loss aversion, all designed to break down players' defenses and encourage spending. The shift towards free-to-play models in AAA games raises questions about the future of the industry. Can companies balance profitability with ethical game design?  The gaming industry is at a crossroads, and it will take innovative ideas and collaborative efforts to ensure a future where games are enjoyed for their creativity and entertainment value, not just their profit potential.