From a 13-year-old dreaming of becoming a YouTuber to now leading a 6-figure video content agency, today I speak with Pratham Jindal, Founder and CEO of Praper Media—a content agency collaborating with some of the biggest creators on the planet. In this episode, he shares insights into launching the agency, recounting the story of securing his first customer by spending 100 Rupees on a super chat. Pratham delves into his unique hiring philosophy and offers perspectives on AI, Chat GPT, and Sora. Additionally, he unveils his distinctive framework for hiring staff and discusses effective cold email strategies. Pratham provides valuable advice on transitioning from a solo freelancer to starting an agency, reflecting on some mistakes made, such as not trusting his gut. He shares insights for first-time founders and entrepreneurs, discussing his hands-off management style. Why his first content channel failed and key takeaways and starting your own content channel. Content is not an easy game! Pratham highlights why Instagram is his most significant marketing channel and explains his reluctance to use freelancer websites. Talks about the startup scene in Chandigarh. Finally, he talks about his venture into creating a KPOP channel in India and much more. Please enjoy the show!